Disneyfication

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The term disneyfication is often used in a, more or less, derogatory context to state that a particular heritage site does no longer appear as 'real' or authentic, but has been worked over - or 'imagineered' - to be more appealing. Disneyficated sites have been stripped off from their negative connotations and therefore are idealized images or, in the eye of the critic, superficial and blend in what it represents. Discussions on disneyfication often arise as soon as a place gets 'packaged' for consumption. The amount of examples of sites, of which the 'disneyficated' aspect is under debate, are numerous as the branding of cities (for potential inhabitants or tourists) seldom goes without idealizing the exterior of places.

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